The Deep Dive 👇

As a Google Ads specialist focusing on eCommerce brands, I understand that non-branded keywords can play a vital role in attracting new customers and increasing revenue. Here’s a comprehensive strategy for targeting non-branded keywords to maximize ROI for your eCommerce business:

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🔍 Keyword Research:

🤺 Segment Keywords by Intent:

🤌 Create Compelling Ad Copy and Structure:

💻 Optimize Landing Pages:

🔼 Structure Ad Campaigns:

🔁 Remarketing:

👨‍💻 Monitor Competitors:

⚖️ Scale and Grow:

By following this comprehensive strategy, you can effectively target non-branded keywords to attract new customers, increase conversions, and maximize ROI for your eCommerce brand.