By Jackson Blackledge, ECHELONN.IO
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Quality Score is a vital metric used by Google Ads to determine the relevance and quality of your ads.
It's a rating on a scale from 1 to 10, where 10 is the best score possible.
Your Quality Score is based on several factors including:
It affects both the cost and the position of your ads in the search results, making it an essential factor to understand for anyone working with Google Ads.
So getting this right can be a game-changer, especially when eCom is such a fierce environment.
Lower Costs: Google rewards ads that are relevant and engaging to users. Higher Quality Scores often lead to lower costs per click (CPC) and overall cost per conversion.
Enhanced Performance: Focusing on Quality Score means paying attention to the relevance and performance of your ads. This approach can lead to better targeting, more engaging ad copy, and optimized landing pages, ultimately improving overall ad performance.
Better Ad Placement: Quality Score plays a critical role in the ad auction, determining where your ad appears on the page. Higher scores can help your ad to be placed in more prominent positions, increasing visibility and potential engagement.
From the top of the funnel to the bottom, you will learn how to strategically craft your ad messaging and landing pages, maximize your Quality Score, and boost conversions.
But first, let’s cover some fundamentals.