By Jackson Blackledge, ECHELONN.IO

For context, earlier this year, my agency launched Verticular to cater to brands with lower monthly revenue. This move not only enabled us to take on clients that were previously not a fit for Echelon, but it also allowed us to deliver incredible results for those brands alone.

Now, let's break down the downsell.

https://twitter.com/blvckledge/status/1678941007541354498

The Value Ladder

Why You Need A Downsell

Examples of Agency Downsells

Using Existing Data to Create a Downsell Offer

Secrets to Effective Downselling

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