By Jackson Blackledge, ECHELONN.IO



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Jackson Blackledge

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Imagine having the power to reach potential customers on over two million websites and apps.

That’s exactly what Google Display Ads offer you as an ecommerce brand.

These ads come in a variety of formats - text, image, video, and rich media.

Plus, you can target them to specific audience based on interest, demographics, and online behaviour.

Most Google ads marketers give them a bad name, but in this guide we’ll show you how to use them properly.

Let’s get into it.

Understanding Display Ad Formats

When to use Google Display Ads?

Targeting Strategies for Display Advertising

Designing Effective Display Ad Creatives

Remarketing Strategies for Display Ads

Ad Placement Strategies for Display Advertising

Google Display Ads Best Practices