By Jackson Blackledge, ECHELONN.IO
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Just giving away the sauce.
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Google Ads and Google Merchant Center work hand in hand.
While Google Merchant Center is where your product data lives, Google Ads is where your marketing campaigns are managed.
Your product data is imported from the Merchant Center into Google Ads, allowing you to create product-based ads.
With an optimize product feed, you can:
So it’s important that you don’t just use the default product feed that you get from Shopify or your eCommerce platform of use.
Let’s begin 👇