By Jackson Blackledge, ECHELONN.IO
Before we start, let us first delve into the main ideas and concepts that underpin this issue.
Google Ads operates on a bidding system
Advertisers compete for ad placements based on their designated budget and maximum CPC.
Naturally, the higher the competition, the higher the CPC.
But, there are a few strategic approaches you can take that will give you more control over your ad spend.
Let’s cover some of those strategies…
https://www.youtube.com/watch?v=bFNDDtIdoMk&ab_channel=JacksonBlackledge
When it comes to running a successful Google Ads campaign, selecting relevant keywords is crucial.
To start with, analyze your current keywords and identify any that are too expensive or not performing well.
Once you have a list, create new ad groups to test out new keywords and variations.
Prioritize long-tail keywords with high buying intent but don’t forget to include 2-3 broad match keywords.
This maximizes your ability to capture high-intent searches…
AND your ability to find new keywords from the broad match.