By Jackson Blackledge, ECHELONN.IO

https://youtu.be/oVz-BZ3Z5Zg

Ready to elevate your ecommerce brand with Google Ads?

We specialize in scaling 7-9 figure DTC brands.

Our record speaks for itself:

$588k+ in ad spend, 5x Average Client ROAS, and $3.15M+ Monthly Total Generated For Clients.

Let's talk growth: https://www.echelonn.io/

Google has gone through a lot of changes in the last year.

While a lot of the old stuff is still applicable…

You need to stay aware to maintain and MAXIMIZE your ad performance.

Let’s break it down 👇

Understand Google Ads’ Auction Process

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Let’s start with the most basic one.

The highest bidder doesn’t always win on Google.

The platform works through a question-based auction system.

A formula called ad rank considers both your CPC bid and quality score to rank your ads on the SERP.

Quality Score

Quality Score is calculated by considering three main components:

  1. Expected Clickthrough Rate (CTR): This evaluates how likely a user is to click on your ad when it appears for a specific keyword. It's based on the historical performance of your keywords and ads in terms of clicks.